Plan your day for the UK's largest optical event!

100% Optical returns to the fashion capital London, from 24-26 February 2024.

With over 250 exhibitors, 3,000+ brands, 100+ CPD sessions, three catwalk shows per day, awards ceremonies, parties, and brand-new launches, don’t miss the celebration of the optical industry!

For just a flavour of the excitement that awaits your go to our 100% Optical/Ophthalmology Preview pages and read about the great new ideas, new products and new networking opportunities available in less than 8 days time at London’s Excel.

100% Catwalk, sponsored by OCUCO long time Sponsors of Opchat News (Media Partners of 100% for the 10th Time!

Looking for your 2024 eyewear inspiration?

Come along to the 100% Catwalk, sponsored by OCUCO, for three runway shows per day! There will be an exclusive showcase of Carolina Herrera’s 2024 collection followed by a networking event.

Take a look at our Preview pages highlighting the Best of 100% exhibiters as well as a pick of some of the best ophthalmology and optometry lectures HERE

We will be sending out a product service e-blast of the complete preview pages which have expanded considerably over the last few weeks next Monday to our 5000 registered readers, this is part of an agreed package with 100% Optical and assists PHN in providing your Free Independent News 24/7 written by ECPs for ECP’s and the Industry.