Optical director appointed as company expands

Optical director appointed as company expands

The Body Doctor company, manufacturer of The Eye Doctor range of innovative eyecare solutions to treat dry eye disease, Meibomian Gland Dysfunction and blepharitis, and inventor of Sterileyes patented antibacterial compresses, is expanding further into the sector with the appointment of an Optical Director.

Zerqa Malik has been appointed to the new role and will be working with the company’s teams to increase awareness of The Eye Doctor range and the Sterileyes antibacterial compress in the optical sector. She will also be building and managing a team of optical sales specialists, developing sales strategies and working with the senior management team on new product development.

Zerqa was previously Head of Sales for Scope Ophthalmics in the ophthalmology sector. For 10 years prior to that she worked in director and national leadership roles for Nestle Nutrition and Danone Nutricia. She has also held regional business manager roles with Napp pharmaceuticals and Merck Ltd.

The Body Doctor’s Managing director, Sue Grant, said: “We are very pleased to welcome Zerqa Malik as our new Optical Director, a fantastic individual to join our expanding team. Zerqa is a highly dedicated, dynamic   and professional individual with decades of experience within the optical sector.

“We look forward to her developing, supporting and introducing innovative specialist programmes to our optical partners.”

Commenting on her new role, Zerqa said: “This was a unique and exciting opportunity to be involved in a developing optical field but with a company that respects fundamental core values as it is a family-owned business that believes in putting the end users first.

“I was drawn to the company by its ethos and vision and excited by its potential to move to another level within the dry eye market. The quality of the company’s products was an important consideration, in particular its superior range of premium dry eye care products.”

Zerqa will be at 100% Optical next month on The Body’s Doctor’s stand B218. “I am looking forward to networking and to promoting The Eye Doctor dry eye range of products,” she said. “It will be good to engage with key customers to gain a deeper understanding of evolving customer needs.” See Preview Pages