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New Strategic Plan from ABDO announced

New Strategic Plan from ABDO announced

The Association of British Dispensing Opticians (ABDO) has launched a new strategic plan, which will guide its work over the next five years on behalf of members.

The plan, which can be found at, involves a wide range of activity to enable ABDO to support and represent members, promote awareness of their roles, enable their professional development and advance the profession as a whole. It incorporates a new purpose, vision and values for the organisation.

Jo Holmes


ABDO president Jo Holmes says, “This plan means we can look forward with confidence and with a positive vision of what we want to achieve for our members. We look forward to working on the actions within the plan over the next five years – for the benefit of dispensing opticians and contact lens opticians, and ultimately, for the benefit of the public across all four nations of the UK. Thank you to everyone who has contributed to the plan’s development.”




Alastair Bridger

Alistair Bridge, ABDO’s Head of Strategy, has led the development of the strategic plan which will shape the organisation’s vision and action in the coming years. He says, “Developing the plan has involved looking closely at the factors that are likely to shape the future and considering the implications for our members and for ABDO as an organisation.”

The plan also outlines an updated purpose along with a new vision and values for ABDO.

Alistair Bridge adds, “Each year we will publish an annual plan showing how we are working towards our vision and enabling us to respond to any new developments.”

You can read the Strategic Plan here, and watch a video outlining its key points here.

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