M&S to roll out opticians service to 55 stores following successful trial
M&S announced, on 2 November, the rollout of its M&S Opticians service across its UK estate.
The service will launch in 55 stores over the next 18 months (by April 2023). The rollout follows a successful trial, during which the service received a customer satisfaction rate of 96% and a customer recommendation rate of 96%.
Sacha Berendji, M&S Group Property, Store Development and IT Director, said: “We know our customers trust us to deliver first-rate specialist services – whether it’s a suit-fit for a big occasion or a bra-fit appointment with one of our expert colleagues – and M&S Opticians is just the latest example of this. Feedback from our trial showed that customers loved the convenience of having an Opticians within our store, and we’re really excited to be introducing the service to more stores across the UK and giving customers even more reasons to shop at M&S.”
Nicholas Georgevic, Chairman of FODO member Owl Optical, said: “Following a very successful trial, we are extremely excited by the expansion plan for M&S Opticians over the next 18 months. Working in partnership with M&S, we aim to offer a market-leading optical and hearing care service across the whole of the UK spanning M&S glasses, designer brands, sunglasses, and our comprehensive hearing care customer proposition.