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Blackfin thrive at 100% Optical

Following a new branding strategy in the UK and Ireland, with distribution through two exclusive Blackfin Executive Accounts

Blackfin at 100% Optical proved the concept at 100% Optical last weekend.

Here is a statement from Nicola Del Din, CEO at Blackfin
Blackfin’s recent participation at the 100% Optical fair in London marked an extraordinary milestone for our company, exceeding all expectations.


The enthusiasm and interest shown by top-tier opticians from England, Scotland, and Ireland have validated our new branding strategy in the UK and Ireland, which is centered around the distribution through two exclusive Blackfin Executive Accounts with very strong professional background.

Our short-term goal is to position the UK market within the top 3 in Europe, alongside Germany and Italy, further strengthening our presence and impact on the international optical scene.

This positive feedback not only fills us with pride but also gives us energy for the upcoming launch of direct distribution in the United States, with our Houston headquarters and 11 direct agents set to cover the entire US territory.

I am deeply excited about these significant advancements, which I see as a deep evolution in the maturity of our company and brand.

Nicola Del Din, CEO at Blackfin
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