ABBRACCIO the new LOOK-made in Italia communication campaign

ABBRACCIO the new LOOK-made in Italia communication campaign

With a gesture that symbolically encompasses the depth of emotional ties, LOOK-made in Italia presents its new 2021 communication campaign: ABBRACCIO.

In this exceptional moment in history, where a lack of contact and social distancing are rewriting the dynamics of our relationships, the Company wants to emphasize values as a cure, protection and affection, seen here in a series of delicate shots in which emphasis is put on the main characters with gentle lighting and a harmonious colour scheme.

Colour that brings warmth, because a hug (abbraccio in Italian), is the contact between two or more people and contact creates warmth.

Tender gestures between a man, woman and child, almost a dance with a neoclassical feel, represent the beauty of the deep emotions that keep people connected. Trust turns into a loving touch, a family embrace.

The campaign embraces the entire LOOK-made in Italia range with a single visual, from premium kids to premium and high-end adult.

Quality and excellence in every gesture, in every action are but the natural expression of our dedication and commitment, and the passion that drives us underpins a pure and sincere human component. On all levels, personal or professional.

Hugs are the warmest and most joyful gesture of all.

They mark new friendships, old loves, the firm bond in a couple and the strong connection between family members.

They are a universal language used by adults and children alike.

Hugging is a simple and instinctive human act which today we are forced to limit, but which reminds us that only deep and authentic bonds will let us overcome the present and face tomorrow with determination.