Much like in perfumery—where layering allows fragrances to blend into custom creations—Immagine98 explores stratification as a creative language. Materials, colors, textures, and volumes overlap to shape bold, distinctive frames. On one side, the sleek, assertive minimalism of masculine lines; on the other, the opulent, couture-inspired femininity of sculpted silhouettes. Each brand in the Immagine98 portfolio embraces this philosophy with its own unique voice.

From I-Man, Immagine98’s masculine brand, comes FURIO, a teardrop-shaped frame that reinterprets a timeless classic with a modern edge. Crafted from solid acetate, it’s a refined essential that draws on tradition while embracing reinvention—designed for men who stand out through understated elegance.

ULTRA LIMITED TO PRESENT 

NEW LIGHTWEIGHT DESIGNS AT SILMO PARIS 2025

Hall 7,
Booth G198

Refined selection of thin optical frames with expressive colours and essential lines

Ultra Limited returns to SILMO Paris with a new creative direction that places lightness at the centre of its design language. The new optical collection explores this concept in every aspect: visual, structural and material. Through refined volumes, essential lines and carefully layered transparencies, the brand offers a renewed expression of its bold, colour-driven identity—now more subtle, wearable and contemporary than ever.

The collection includes a wide range of silhouettes, each conceived to enhance individual features and personality. Feminine shapes take on renewed softness in the butterfly-inspired model FAENZA, where delicately curved lines and luminous acetate create an elegant interplay of light and colour. These are joined by the more graphic and expressive model NORCIA, which reinterprets the butterfly silhouette with stronger geometry and a refined edge.

Men’s frames evolve through the introduction of bold yet balanced double-bridge constructions. Model FUCECCHIO combines structural definition with visual lightness, offering a confident presence without excess weight or volume. Unisex designs expand the offering with the squared shapes, model CORVARA and its stylistic counterpart, model SPOLETO. These frames are clean, versatile and enhanced by precise chromatic layering.

Completing the collection is model ISERNIA, a cat-eye design which bring a touch of retro inspiration reinterpreted through minimal lines and thoughtful colour harmonies.

As always, every frame is entirely handcrafted in Italy. Ultra Limited’s meticulous process includes manual assembly, precision cutting and multi-layer lamination techniques that treat acetate not simply as a material, but as a surface for expression. Transparent overlays, subtle patterns and vibrant contrasts give each model a dynamic, almost sculptural quality—making no two frames exactly alike.

The official launch of the new collection will take place at SILMO Paris, from 26^th to 29^th  September 2025 (Hall 7, booth G198). The brand’s stand will offer a dedicated experience, showcasing not only the new frames but also the philosophy, colours and craftsmanship that define Ultra Limited’s unique creative approach.

In the lead-up to SILMO, Ultra Limited will also take part in the BOLD Optical Fair in the Netherlands (7^th to 8^th  September) and DaTE Eyewear in Riccione (13^th to 15^th  September), confirming its presence at events dedicated to eyewear culture and continuing its dialogue with professionals and retailers in the independent scene. In October, the brand will also participate in EXPO Ottica Sud in Taormina (11^th to 13^th October) and in November, will attend the CircumEye fair in Athens (22^nd to 23^rd November), further reinforcing its connection with the Italian optical market.

•      Boutique collections: LaVIERE · GoodGame · KWIAT.

LINDA FARROW steps into Spring/Summer 2026 with Office Hours, a collection charged with the energy of London’s high-rise power players. Inspired by the women who command the boardroom by day and the city by night, the collection fuses sleek architecture with unapologetic glamour.

Frames become statements: Macy and Susie’s new Vista Temple sculpts strength and lightness through negative space, while Jessica subverts minimalism with glossy oversized lenses and bold hardware. Colour stories shift from the molten warmth of Caramel Confidential to the polished femininity of Boardroom Blush, evoking golden-hour light and 70s executive poise.

Details define the season. The Eyelet Hinge wraps in arcs of hand-finished gold; Aviators are crowned with engine-turned hardware; and to counterbalance the drama sleek frames pare back to delicate silhouettes whispering modern luxury.

Office Hours is more than eyewear—it’s a wardrobe of power, polish, and provocation for those who dominate the skyline and live without compromise.

HALL 7 Stand 7 H059

Introducing PRESS Eyewear

“PRESS Eyewear works with the very best materials in the business in innovative and often unconventional ways. As experienced opticians, we are all about delivering fit and functionality with an elevated and luxurious feel that stands out from the crowd…” Jeff Press, President + Designer, PRESS Eyewear

Founded in Spring 2024 by Jeff Press, an optician-turned-visionary eyewear designer, PRESS Eyewear has quickly become a highly sought-after luxury eyewear label for those who seek heirloom quality, sophisticated aesthetic and distinctive product personality and storytelling. With expertise in curating collections from fine materials and a creative vision rooted in heritage and innovation, PRESS crafts designs where elegance, sculpture, comfort and environmental responsibility converge.

One of America’s foremost designers of contemporary luxury eyewear, President and Designer, Jeff Press’ innovative designs and techniques in the field of eyewear have earned him membership to the highly esteemed CFDA (The Council of Fashion Designers of America Inc.) and made him a sought-after collaboration partner in the fashion industry with designers who include Rag & Bone, Oscar de la Renta, Monse and Rosie Assoulin.

Mr Press’s tenure has come together at his eponymous eyewear brand, speaking to materials with an audacious, innovative spirit and creating a truly modern and unique aesthetic in luxury eyewear.

MEI AT SILMO 2025

HALL 6 BOOTH M 205 

MEI is excited to announce its participation in SILMO 2025. MEI will showcase its innovative solutions designed to enhance the efficiency and precision of optical manufacturing. Visitors will also be able to see live demonstrations of the EasyFit Trend and EasyBuddy machines.

EasyFit Trend evolves with the new Smart Facets function – The solution for the latest eyewear trend.

MEI, a lens edging machine innovation leader, presents the new Smart Facets function for its EasyFit Trend edger. This polished decorative element for rimless ophthalmic lenses, which can be present on both the front and back of the lens, is similar to a large, inclined bevel. It allows optical centers and small labs to create glasses that meet their customers’ needs perfectly.

Smart Facets represents the fastest and most reliable solution on the market, eliminating the risk of asymmetry between the right and left lenses. Thanks to the intuitive EyeGOAL interface and the new configuration of the tools, it is possible to fully customize the lenses on both the front and back, with variable dimensions and inclinations, including polishing. Additionally, the processing is directly integrated into the lens edging cycle.

The Smart Facets function represents another step forward for the revolutionary EasyFit Trend, which stands out from competitors due to its innovative features, including:

• Precision and reliability of milling technology.
• Dry cut, without water, saves 1 million liters of water each year.
• No block system that avoids the use of blocks and adhesives.
• Total Quality Control system that, thanks to integrated inspection tools, ensures automatic and precise measurement of all optical parameters.
• Creativity Engraving function allows logos, designs, and writings to be marked on the lens.
• Ability to easily edge corrective lenses for sports and safety glasses.

The Smart Facets function is also available as an upgrade for EasyFit Trend MAX, allowing opticians and labs to meet all their customers’ requests while maintaining maximum productivity.

Discover more about how MEI is transforming the work of optical centers with its innovative solutions: Glasses lens cutting machine – EasyFit Trend

EasyBuddy consists of an innovative robotic arm that feeds the EasyFit Trend lens edger, increasing independence from manual interventions and enhancing productivity.

EasyFit Trend will be presented with its new Smart Facets feature. It is the quickest and most reliable solution on the market, with no risks of incorrect or asymmetrical results between the left and right lenses. Thanks to the user-friendly EYEGoal interface and the new tool setup, it is possible to fully customize lenses on the front and back, with variable size and inclination, polishing included. Additionally, the processing is directly integrated into the lens edging cycle.

MEI will also showcase two groundbreaking products that were recently launched at MIDO: the 4D Trace and the SurfXM Stand.

4D Trace is an ALL-IN-ONE device that integrates a commercial tracer with the MEI Flawless Gauge profile-matching device, a barcode scanner, and a screen that shows the tracing results. It dramatically improves the fitting rate of all frames in which the bevel profile and the frame groove profile do not match perfectly.

SurfXM Stand is the new compact, semi-automatic device developed by MEI to ensure quick and effective quality control of the lens surface. This new solution avoids the need for a skilled operator to control every lens, round or edged, at the end of the production processes (after surfacing, coating, or edging), ensuring your customers receive perfect lenses with the quality they deserve.

Want to add some Italian creativity to your Optical offering?

Contact us to make an appointment to see this ironic and creative eyewear brand.

See What’s Next in AI Smartglasses

We’re thrilled to invite you to experience Solos at SILMO Paris 2025—one of the world’s most celebrated eyewear shows. Come try our newest innovations, AirGo™ A5 and AirGo™ V2 AI Smartglasses—designed for truly hands-free, everyday intelligence.