ZOOBUG: BE CURIOUS, BE CONFIDENT, BE YOURSELF!

ZOOBUG: BE CURIOUS, BE CONFIDENT, BE YOURSELF!

Children and their favourite canine companions star in latest imagery, shot in London

ZooBug presents a new series of images to celebrate its latest collections of eyewear and sunglasses for 2021, in true spontaneous and playful ZooBug style. With its bold and beautiful designs of 2021, the brand reconfirms its position as the leader in confident, colourful, inspiring eyewear – loved by kids.

The campaign images, which feature adorable kids and their fabulous fun dogs wearing the unique, multicolored frames, previewed in an exclusive editorial called ‘This Canine is Mine’ in the children’s fashion, art and design magazine Hooligans, shot in the UK by photographer Ian Boddy with art direction by Lucy Wetton.

Created in London, ZooBug is an international award-winning brand for kid’s eyewear, with an extensive collection that has an expressive, fresh and creative approach – fused with a precise and detailed focus on comfort and fit for all kids’ faces, a characteristic that has always been at the very heart of its design philosophy.

Both of ZooBug’s unique collections feature in the brand new images – ZooBug’s Main Line collection of ophthalmic frames and sunglasses and the more recently launched collaboration sunglasses line, Kate Hill x ZooBug.

MAIN LINE ZOOBUG

Today ZooBug’s ophthalmic collection includes styles in acetate or rubber, materials selected for their durability and design versatility, that kids can enjoy and feel confident wearing, day after day.

MODELS FEATURED: ZB1301 (brown rubber frame) +Exago (optical)

The ZooBug sunglasses collection features 7 beautiful boy’s, girl’s and unsex designs in acetate, with trendy geometric oval and aviator shapes, designed for an edgy fresh vibe. MODELS IN SS21 collection: EXAGO, LIL’BOSS, SEE YA, FRIYAY, WHAT’S UP?, COOLIO and HIDE ‘N’ SEEK.

KATE HILL x ZOOBUG SUNGLASSES

This exclusive collab line with Kate Hill, a children’s fashion expert and stylist, offers a very fashionable look whilst always focusing on the highest standards of quality and comfort in materials, construction and UV protective sun lenses. The line is made up of three unique models – MARVIOSA, LOLA and GLO – each available in a choice of 3 or 4 colours.

The mainline ZOOBUG collections and the KATE HILL X ZOOBUG sunglasses collection are available from selected optical retailers worldwide