“TAKE TWO” Media campaign set to to drive footfall
A new “drive to store” digital media campaign has been launched by Essilor Ltd to support independent ECPs participating in its Take Two multi-pair lens promotion.
The campaign, which is set to run over a six-week period from the end of May, plans to push half a million consumers to the store locator on essilor.co.uk, allowing them to book an eye test at their local independent optician.
Advertising messages will be delivered across digital platforms including a “Take Two” display advert on YouTube, Facebook and Instagram, alongside a “See More, Do More” video campaign for Varilux lenses.
Tim Precious, managing director at Essilor Ltd said: “Our drive to store campaign is expected to be viewed 55 million times across the digital channels with messaging that will influence and incentivise consumers, encouraging them to think about their eyes, book an optical appointment and take up the multi-pair lens promotion with our Independent business partners.
“We believe this will play a key role in driving footfall into independent opticians this summer and helping to boost business for our Independent business partners.”
Once a consumer clicks on a digital ad they will be directed to their local optician. Users can then use the live calendar to book or request an appointment from an ECP on the store locator.
Point of sale packs are available to maximise the Take Two promotion in practice.