ESSILOR introduces NEW EYEZEN Marketing Campaign
Essilor Ltd continues to support its single vision premium lens with a new personalised marketing campaign that will inspire patients to “update their vision” and switch to Eyezen lenses.
The marketing package features a direct mail approach using profiled consumer data to help ECPs target brand new local patients and attract them in-store. The stylish leaflet highlights all the wearer benefits of Eyezen and can be tailored with practice details and individual offers.
Meanwhile, new Eyezen window graphics have been designed to help practices catch the attention of passers-by, drive awareness of the brand and spark conversations between eye care professionals and patients in-store.
Alan Pitcher, commercial director at Essilor Ltd said: “Our focus on the Eyezen brand continues into 2023 with a variety of marketing packages allowing prominent high street visibility of the brand, alongside targeted direct mail options to drive footfall into independent practices.
“For those under 40, having single vision lenses that support and enhance everyday activities is invaluable, and the marketing assets communicate this message and signposts consumers to their local independent optician to give them just that.
“Optical practices can personalise assets to help them customise their approach as we continue to drive focus and support for our ECP business partners into the New Year.”
Marketing materials can be purchased with loyalty points and support also remains available to ECPs, recapping the benefits of Eyezen with training sessions.