LIGHTBIRD launches the Light_SOCIAL Collection

LIGHTBIRD launches the Light_SOCIAL Collection

Comfort, colour and a new price range for LIGHTBIRD’s first optical collection: made entirely of acetate, it embodies the innovative dynamism of the Belluno-based brand.

Novelties in LIGHTBIRD. To celebrate the brand’s third year, designer Corrado Rosson launches the new Light_SOCIAL optical collection. Characterized by a dynamic and practical design, the three women’s and three men’s models are dedicated to acetate lovers and defined by the comfortable flex temple already present in the two previous collections.

“I wanted to maintain this type of structure because I believe that a pair of prescription glasses, which most users wear on a daily basis, must above all be comfortable and convenient regardless of the material, color or price”, Corrado Rosson commented.

The new Light_SOCIAL collection features a special feeling guaranteed by the tested structure and marked design, resulting from a technological interweaving of facets created with a diamond cutter.

The shapes, very contemporary and dynamic, are inspired to a classic design and addressed to young and youthful people who want to wear the style and elegance of LIGHTBIRD’s Made in Italy.

“The name LIGHT_SOCIAL wants to underline the “speaking” nature of the eyewear accessory that never fails to tell something about the person that wears it, without the need for words. Moreover, the QR-code on the temple tip of each frame, transforms the glasses into a socialization tool closely linked to our Light_NEST website.”

LITTLE JUDGE LB0056 colour C072

Very bold and contemporary men’s acetate frame with Night Havana front, Yellow LB details and shiny black temple.

Cutting-edge style for the women’s optical frame with Night Havana front, Glossy Black details, Glossy Black temple.

Light_SOCIAL innovation and technology are also featured in this sun collection through the digital loyalty system Light_NEST. The QR-Code on each frame helps to establish a more dynamic connection and interaction between the company, the optician and the end customer.