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LIFE IS CLEARLY BETTER WITH OPTEGRA as depicted on TV

LIFE IS CLEARLY BETTER WITH OPTEGRA

TV campaign relaunches following successful first run

Following the successful launch in October 2024 of its first ever NHS television advertising campaign, specialist eye hospital group Optegra is reinvesting in another campaign.

Running for three weeks, the regionally targeted campaign will include digital marketing, local print and TV adverts to appear across ITV1, raising awareness of its NHS cataract surgery options.

Developed by creative agency Kitchen, the main concept visually captures how difficult it is for people suffering with cataracts to engage with the everyday world and through its storyline that Optegra is helping to make patients’ lives “clearly better”.

Optegra Marketing Director, James O’Shea, said: “Our first run of TV adverts in October 2024 clearly resonated with our target audience as we saw a noticeable increase in enquiries about the timely NHS cataract treatment we offer throughout England, and awareness throughout the regions where our advert was shown.

“We are now pleased to bring this campaign to additional geographical locations and help spread the good news even further.

“Our reviews on independent platforms really highlight how patients trust Optegra, and their delight in their outcomes.  And of course, as we are all about improving eyesight, this visual, moving medium is perfect for us.”

The second run of adverts launches on Monday 20 January on select ITV1 regions, running between 9am-7pm Monday-Friday, in key programmes such as Loose Women, This Morning and Pointless.

It will target the regions to raise awareness of Optegra’s hospitals and clinics in:

  • Nottingham / Leicester / Birmingham / Uttoxeter
  • Hampshire / Surrey
  • Manchester / Preston
  • Kent / Brighton

The advert can be seen here: https://www.youtube.com/watch?v=W0YQwmpf5ME

The campaign will capture the eye hospital group’s core credentials; to reassure people about Optegra’s outstanding results, use of premium lenses for NHS surgery, top-rated patient satisfaction and world-renowned surgeons. It will also convey the important message that patients can be seen within just two weeks of referral.

Throughout the UK, the referral process changes across geographical areas.  In some regions optometrists and GPs can directly refer patients to Optegra. However, in other areas there is a ‘Single Point of Access’ (SPOA) scheme and patient choice is a relatively new concept in these regions.

The campaign is created for SPOA areas where Optegra has clinics – including Preston, the Midlands, Kent and Hampshire – to help people realise what options are available to them.  It is ultimately about providing patients choice, getting faster access to their cataract treatment at a location and provider that is most suited to them individually.

Optegra Eye Health Care is a specialist provider of ophthalmic services. Established in 2007, with its first hospital opening in 2008, it has completed over one million eye procedures from its 40 eye hospitals and over 60 locations across the UK, Czech Republic, Poland, Slovakia and Holland.

Optegra brings together leading-edge research, medical expertise and state-of-the-art surgical equipment.  It performs more than 140,000 treatments annually, both private and publicly funded. Its top ophthalmic surgeons are renowned for their areas of expertise, offering excellent clinical outcomes and great patient service.