Help Spread the Word on Eye Health in September
National Eye Health Week 19 – 25 September 2022
Organisers of National Eye Health Week (NEHW) are urging everyone in optics to get behind this year’s awareness campaign (19-25 September 2022) to help spread the word on eye health.
“There’s perhaps NEVER been a more important time for people to focus on their eye health”, warns David Cartwright, chair of Eye Health UK, the charity responsible for organising the Week.
David continues: “With ophthalmology the number one reason for hospital outpatient visits in England and the heavy toll the pandemic has taken on the nation’s eyes we need optics to come together to educate the public to prevent a future tsunami of avoidable sight loss and poor eye health.”
The Week has the power to reach a mass audience – in 2021 more than 6,000 individuals and organisations joined the charity campaign and stimulated a social conversation on eye health that had a reach of 80 million+ and generated 200 million opportunities for the public to read, hear or see advice about caring for their eyes in the press and online.
National Eye Health Week 2022 will remind people why vision matters and inspire the public to be ‘eye aware’ as it shares advice about the important habits we should all follow to keep our eyes and vision healthy, including spending time outdoors, being screen smart, eating a healthy diet, being active and having regular eye tests.
The scale, scope and reach of activity during the Week relies on charity donations. Anyone wishing to contribute can support the charity by making a one-off donation or regular contributions from sight test levies. Contact the charity directly for more information email@example.com. Every penny raised really does make a difference and benefits both the public and the profession.
A comprehensive supporter resource pack featuring posters, leaflets, infographics and social media assets will be available to download from the Vision Matters website from mid-August.
Practitioners can also get all the latest news about the Week plus inspiration about getting involved direct to their inbox by registering as a supporter on the Vision Matters website visionmatters.org.uk and by following the Week on social media here…
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