ESSILOR launches 2022 multi-pair offer

Essilor Ltd has launched its 2022 ‘Take Two’ promotion with a multi-pair offer of a complimentary or discounted second pair of lenses for every patient.

The promotion includes all branded lenses such as Stellest and Eyezen Kids for children and Varilux and Transitions.

A national digital advertising drive will promote the offer and direct consumers to their local independent optician for an eye examination.

All independent practices taking part in the promotion will appear on the Essilor optician finder with a dedicated page about the promotion to help boost their online visibility.

Tim Precious, managing director at Essilor Ltd said: “This year’s Take Two promotion will support our independent business partners and increase their online visibility, footfall and sales over the year.

“It will allow independents to challenge competition on the high street from national chains with similar multi-pair offers.”

The promotion has been simplified to offer a net priced second pair of lenses, which includes all elements of the lens including Transitions, Xperio and personalisation measurements. This enables the optician to create extra value for their business whilst giving the customer multi pairs at attractive price points.

Posters and digital assets are also available for ECPs to promote the offer on a local level.

The promotion runs from the 4th January until late December. Terms and conditions apply.