ESSILOR EXPERTS goes live

Essilor’s new partner programme, Essilor Experts, is now live and promises to support, build, and futureproof independent optical practices.

A new online platform, EssilorPRO Portal, forms the backbone and hub of the programme for ECPs to access everything all in one place to successfully drive their practice forward.

Members will form part of an exclusive community of eye care professionals supported by regular information updates via a live newsfeed, special events and networking opportunities.

Tim Precious, managing director at Essilor Ltd said: “For generations, we have collaborated with exceptional eye care professionals who demand the latest technology and innovations. Time and again, our partners have challenged, exceeded, and reinvented vision care standards.

“As today’s world is changing at an unprecedented pace, we are evolving too. The new Essilor Experts programme will anticipate the needs of patients to help keep ECPs ahead of their competition and support their path to growth after a turbulent year.

“Essilor Experts will achieve this by driving traffic in-store, engaging patients and showcasing their expertise and improving business performance and efficiency.”

The tiered programme which offers different levels of support, has been created to drive new customers into practice, with a unique online and offline ecosystem and media campaigns to raise visibility of participating ECPs as experts.

Digital tools will help drive traffic and educate consumers on vision care via Essilor’s consumer websites. Participating ECPs will get prioritised positioning on an online store locator offering appointment booking through a Live Calendar tool.

The EssilorPRO Portal allows members to place and track the status of orders and view digital catalogues, access the marketing hub for a library of customisable support, manage appointment bookings and access product and sales training to build their learning journey.

It also showcases a new live newsfeed on the homepage giving access to instant updates.

To find out more about becoming an Essilor Expert speak to your business manager or visit https://ecp.essilor.co.uk/