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An Autumn boost for EYEZEN Lenses

An Autumn boost for EYEZEN Lenses

Essilor has stepped up support for ECPs and its Eyezen® brand this Autumn with a 360-degree approach to get more customers through the door of their local practice and talking about the lens.

A new national digital media campaign launches at the beginning of October alongside a hyperlocal social media drive to target patients living near participating optical practices.

Meanwhile, a new promo card has been created as an incentive for independent eye care professionals to be rewarded when they dispense Eyezen® Start lenses to patients.

Alan Pitcher, commercial director at Essilor Ltd, said: “Our Autumn marketing drive hopes to create awareness of the single vision lenses and generate footfall for our Essilor Experts.

“Consumers will either be sent to the optician finder on our consumer website or receive an Eyezen® ad in their Facebook social media feed where they can make an appointment directly with their local optician.

“Also, we have a new promotion to incentivise optical staff to talk to patients about the benefits of the lens to help them find the best solution.

“Support will also be given to ECPs to recap the benefits of Eyezen® and the tools and training available to them.”

Optical staff will get a code for every pair of Eyezen® Start lenses purchased between 19 September and 13 November 2022.

The media campaign starts on 3 October and runs for five weeks. The hyperlocal campaign runs from 10 October for four weeks and will target consumers within a defined age range who are located within a 7-15 km radius to the practice.

To boost the campaign further, ECPs will also be offered Eyezen® branded window graphics installed at their practices to coincide with the campaign, this offers extra visibility and more chances to be noticed. All participants will receive an Eyezen® POS pack and the opportunity to take part in virtual Eyezen® training. They’ll also receive a new in-practice training guide with updated brochures and crib sheets.

Terms and conditions apply for the Eyezen® Start Promo Card promotion.


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