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ABDO to be featured in ITN Business ‘Global Action for Eye Health’

ABDO to be featured in ITN Business ‘Global Action for Eye Health’ programme

ABDO is pleased to announce that on World Sight Day (10 October), we will be featuring in an ITN Business news-style programme, ‘Global Action for Eye Health’, aiming to raise awareness and drive action towards improved eye health worldwide.

Presented by Sangeeta Kandola, the programme will also feature the Royal National Institute of Blind People (RNIB) and The International Agency for the Prevention of Blindness (IAPB).

The programme will explore innovations in vision care, initiatives ensuring accessibility and inclusivity, and address disparities in eye care access to promote vision health equity. Additionally, the programme will aim to emphasise the digital transformation in eyecare, sustainable practices, professional development, community engagement and the importance of prioritising eye health for a brighter tomorrow. ‘Global Action for Eye Health’ will be hosted on the ITN Business Hub and will be supported by an extensive digital marketing campaign with further amplification from the campaign thought leaders and ITN Business reporters.

ABDO Chief Executive Alistair Bridge says, “This year’s focus for World Sight Day is the critical importance of prioritising children’s eye health. Dispensing opticians have a crucial role to play in paediatric eyecare so I’m very pleased that ABDO will be able to support this programme.”

Learn more about the programme here.

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