A Positive Impact milestone for independents

A Positive Impact milestone for independents

Positive Impact has launched its first ever catalogue to help independents to differentiate and to highlight its expanding range of products and services.

The new catalogue is being distributed to 600 independents this week and will also be available as a flipbook on the company’s website.

The catalogue features SynergEyes and VTI NaturalVue contact lenses, products for dry eye management and diagnosis, ancillary products, personal protective equipment (PPE) and the GLASKLAR lens cleaner patient loyalty system.

The book includes the company’s latest launches, the NuLids electronic eyelid cleaning device and Purifeyes, which is seen as a potential game-changer for eyelid margin hygiene, especially for contact lens wearers.

“New products and services are important for every independent’s business to thrive, especially during the most challenging 12 months most of us have ever known,” said Positive Impact’s marketing and professional services director, Nick Atkins.

“In recent years we have significantly expanded our portfolio, most recently with Purifeyes, a new ocular and periocular antimicrobial solution. As a result, it became apparent that there was a need to present everything in one definitive catalogue.”

Since 2008 Positive Impact has introduced new products and services from some of the biggest names in the optical industry. In more recent years the company started to discover innovative new products which it wanted to distribute in its own right. This began with GLASKLAR in 2013, followed by the company’s first foray into the dry eye arena in 2015. Since then, Positive Impact has expanded its dry eye portfolio and recently became the exclusive distributor for the well-known Eye Doctor range.

“Being an independent business, we are committed to bring a range of products and support services that help protect the sales of independent practices,” Mr Atkins added.

“We firmly believe that we not only have unique, differentiated and very superior products to our competition, but also commit to not making them available in the chains.

“Using the products in our new catalogue will not only differentiate independents but help protect their business too,” he concluded.