The BEST OF ESSILOR in one LENS

Essilor® is bringing together three of its leading lens technologies into a single, patient-centric solution, designed to simplify and elevate the dispensing conversation for eye care professionals.

The ‘Best of Essilor® in One Lens’ initiative moves away from the traditional step-by-step approach, which can often overwhelm patients with too many choices. Instead, it introduces a complete lens solution from the outset making the decision easier and reducing the likelihood of patients trading down or compromising.

For varifocal wearers, the lens combines Varilux® with Crizal® anti-reflective lens coating and Transitions®, for instant sharpness at every distance, always-on protection and style with every look. For single vision wearers, it brings together Eyezen® for relaxed eyes all day long.

Richard Davies, Sales Director UKI at EssilorLuxottica, said: “The ‘Best of Essilor® in One Lens’ approach is about giving independent practices something incredibly powerful: simplicity that drives both confidence and commercial performance.

“By removing unnecessary complexity from the very start of the conversation, practices can focus on what matters most; understanding their patient and making the right recommendation first time. That means higher conversion, stronger patient trust, and more consistent outcomes.

“We’re equipping opticians with clear, unified tools and training that turn technical complexity into clear, compelling patient conversations. When the conversation is simpler, it becomes more meaningful and ultimately more effective.

“For independents, this isn’t just about lenses. It’s about protecting time, increasing value per interaction, and reinforcing their position as trusted experts in a competitive market.

“Because a small change in how you dispense doesn’t just improve a sale – it improves a patient’s everyday life and strengthens the long-termperformance of the practice.”

Starter packs are available from late May to implement this initiative in practice, alongside bite-sized training series on the Leonardo platform. Support is also available to promote the solution to patients including POS, window takeovers, door drops, and direct mail campaigns to increase visibility.

For more information speak to your Essilor® business development manager.