SILMO ISTANBUL 2024 Report

SILMO ISTANBUL 2024 Report

The dynamic crossroads of the optical world!

SILMO Istanbul is strengthening its position as the preferred platform for the optical industry, asserting its influence in Turkey and the regions of Eastern Europe, Central Asia, the Middle East and North Africa.

More than 850 exhibitors and brands from Turkey and abroad showcased their expertise and innovations. Over four dynamic days, marked by fruitful exchanges and a friendly atmosphere, SILMO Istanbul attracted 12,046 visitors, 80% of them from Turkey and 20% from 87 different countries.

This event reflects the vitality of the sector and offers a diverse range of products and services tailored to the needs of a constantly evolving market, confirming its role as a major meeting place for the industry.

RICH AND VARIED EXPERIENCES FOR PROFESSIONALS

Beyond the show itself, professionals were able to explore areas designed to inspire them and enrich their experience throughout their visit.

THE TREND FORUM: shapes, colours and materials of eyewear, this showcase showcased the best optical and sunglasses frames offered by the show’s exhibitors, offering a glimpse of the major current and future trends.

THE FUTUROLOGY AREA: an exploration of the future of the sector through technological innovations, tailor-made solutions and interactive experiences in augmented and virtual reality, revealing exciting new perspectives.

SILMO ACADEMY CONFERENCES: an enriching opportunity to learn more about the challenges and developments in the sector, while acquiring new skills.

SILMO AWARD ISTANBUL: CELEBRATING EXCELLENCE

For the second year running, SILMO Istanbul organised the SILMO Award Istanbul, recognising the Turkish optical industry for its outstanding contribution and ongoing commitment to excellence in the sector.