100% Made in Italy of Lightbird at SILMO 2023

Stylistic innovation 100% Made in Italy of Lightbird at SILMO 2023

Corrado Rosson’s 100% made in Italy brand, again among the protagonists at SILMO 2023, the Parisian eyewear show at Hall 7 C023.

A participation with many novelties: high design frames, ALL EYES ON ME the campaign dedicated to self-confidence and the new frames of the LIGHT_Social collection.

SPIDER EYES

A special limited edition designer eyewear, ready to be worn by all women who love to stand out.

Made of cellulose acetate, it is extreme in its way of being but wearable and natural.

Its name, ‘SPIDER EYES’, evokes the eyes of a spider that bewitches its prey, drawing it into its web.

The new models from the LIGHT_SOCIAL a total acetate collection

GAMER LB105 C166

The color combinations, the sharp and contemporary lines of this men’s frame continue the designer’s philosophy: to make men’s eyewear a distinctive element of everyday life and further away from the color monotony proposed so far.

Old Blue Stone front, light blue details, deep brown blue shaft.

FRIDA LB120 C172

Sinuosity, lightness and attention to color combinations for the women’s eyewear

whose name already evokes a free and independent femininity.

Dry flowers front, details in ether pink and dry flowers temple.

Also on show will be PEONY LB107 C115, The sinuous contemporary cat eye shape makes this woman’s frame timeless but with a style of retro sensuality.

Purple Havana front / Purple crystal like details.

INFLUENCER LB100 C164, The unique color combination, the wide front with defined geometric lines, the reference to a vintage yet contemporary style and the lightness of the frame are all elements that make this model trendy.

Crystal gray/Red berries front, purple details, red berries temple.

Like all Lightbird glasses, the new models feature a QR-code on the temple tip that connects the company with opticians and customers via the Light_NEST system.

THE CAMPAIGN

Eyewear is increasingly becoming a distinctive accessory of one’s look and one’s appearance in the social context; it is increasingly chosen as an accessory capable of expressing one’s identity.

The ALL EYES ON ME campaign was conceived with this philosophy in mind.

“The campaign wants to emphasize the importance of feeling good about oneself, of being able to make one’s own choices independently of external judgment and letting oneself be guided by one’s tastes and passions. ALL EYES ON ME, is not a form of egocentrism but rather a way of being able to communicate to society: ‘look at me how good I feel about myself’, “says Corrado Rosson designer and CEO of the Belluno-based brand.