RYE&LYE UNVEILS ITS NEW LOOK OF LUXURY

RYE&LYE unveils its new look of Luxury

The rebranding pays tribute to elegance, design and timeless eyewear

Rye&Lye, the eyewear brand known for its superior artisan craftsmanship and elegant designs, announces its new vision – a rebranding focused on redefining the concept of luxury through a fresh, distinctive, sophisticated image.

“The transformation stems from the desire to position Rye&Lye as a high-end product,” explained Susi Tabacchi, CEO and Export Manager of Immagine98, “distinguishing it from the other brands in our portfolio. The new concept elevates the brand, thanks to meticulous attention to detail, premium materials and a timeless aesthetic that draws inspiration from the world of architecture and contemporary design.”

New logo and visual identity

Restyling the logo was the first step in this update, with clean lines and an elegant font that reflect the brand’s essence: minimalism and refinement. To support the rebranding, Rye&Lye launches a new photo campaign that exalts its timeless spirit – the ideal fusion of style, fashion and luxury. The result is a visual narration that communicates modernity, trendiness and a soupçon of exclusivity.

Points of sale and POP materials

The Rye&Lye experience is complemented at the retail level by specifically designed display materials – from showcases to interior decor – that reflect the brand’s premium identity. Every detail, from the squared shapes to the trendy colors was designed to project the product’s excellence and value.

Timeless eyewear: perfectly poised between past and future

The new payoff, Timeless Eyewear, is the essence of the brand’s philosophy: eyewear that blend tradition and innovation, becoming accessories that are never dated. Clean lines, iconic designs and colors plucked from the world of fashion make each style an exclusive choice for those seeking style and originality.

“Rye&Lye is our accolade to contemporary luxury,” concluded Susi Tabacchi. “With this rebranding we are looking to the future with an evolved image, able to speak to a more discerning, international audience.”