PRESS Eyewear appoints Anthony Reid as European General Manager

Reid brings extensive experience from some of the industry’s most respected luxury eyewear brands, including DITA Eyewear and Linda Farrow.

Having led international commercial strategy and brand development at a senior level, his appointment supports PRESS Eyewear’s next phase of growth, with a clear focus on disciplined distribution, operational structure and long-term brand value. The role reinforces the brand’s commitment to sustainable growth while maintaining the integrity and positioning that define PRESS Eyewear.

Since its launch in 2024, PRESS Eyewear has experienced rapid growth in the United States, where the collection is available in more than 150 retail stores. Building on this solid foundation, the brand is now perfectly positioned to accelerate its presence across Europe under Reid’s management.

 

“I am delighted to introduce Anthony Reid as General Manager,” said Jeff Press, President, PRESS Eyewear, in a statement about the appointment. “His leadership in Europe will represent an important step for the brand and our growth in Europe, and at a global level.”

 

 

Anthony Reid, General Manager, Europe, said: “What drew me to PRESS was the clarity of the product and the intent behind the brand. In a market crowded with formulaic design, the collection feels considered and individual rather than cookie-cutter. Jeff has built something with integrity, restraint, and a genuine respect for craft, which is exactly the kind of platform I want to be part of.”

 

PRESS Eyewear will present their new sun and optical collection, CARVED, this weekend at the international eyewear show, MIDO, in Milan.