OPTICAL WOMEN’S ASSOCIATION announces a Global Connection Event At Silmo 2026.

START STRONG. Powered by the OWA

The Optical Women’s Association (OWA) is proud to announce a significant milestone in its international expansion journey with the launch of START STRONG. Powered by the OWA, a global connection event taking place at SILMO Paris 2026 on Saturday, September 26, at 8:30 am CEST.

As the OWA continues to expand its mission beyond North America, this event marks an important step in building a truly global community of optical professionals committed to connection, leadership, mentorship, and advancing opportunities for women across the industry.

START STRONG will focus on purposeful goal setting, wellbeing, and meaningful connection. This thoughtfully curated breakfast experience is designed to help pause, recharge, and prepare for the day ahead before the pace of the show takes over. Attendees will have the opportunity to align their priorities, gain valuable insights from industry leaders, build meaningful connections through purposeful networking, and approach the show with greater clarity, focus, and purpose.

Beginning at 8:30 am, START STRONG has been scheduled to enable exhibitors to participate before the exhibition opens. Visitors will be able to join from 9:00 am, when the show floor opens, ensuring that both exhibitors and visitors have the opportunity to attend and connect before the day gets fully underway.

Graciously sponsored by SILMO, Amélie Morel, President of SILMO and Director of Communications at MOREL, will provide opening remarks, followed by engaging discussions with industry leaders and networking opportunities designed to foster collaboration and support across the global optical community.

In Focus

Exhibitor Edition – Barbara Hébert Motz, Chief Marketing Officer at MOREL, shares practical advice on preparing for trade show success, maximising opportunities during the exhibition, and measuring results afterwards.
Buyer Edition – Tamara Johnson, Buyer at New Look Vision Group, will detail how she approaches major trade shows, sets priorities, identifies new opportunities, and evaluates success.

Attendees will also learn about the OWA’s growing international presence, current initiatives, and future expansion plans, with the opportunity to meet members of the OWA International Expansion Committee and learn more about becoming involved.