New media campaign set to inspire how we see and hear

New media campaign set to inspire how we see and hear

EssilorLuxottica has launched an impactful new digital media campaign for Nuance Audio™ highlighting how the new hearing glasses can transform the way we see and hear.

The campaign features videos of situational uses of Nuance Audio™, including a video of an office worker wearing the glasses to help overcome background noise and function effectively, and will preview across Connected TV platforms, including ITVX, Channel 4 and Netflix.

The campaign has already begun and continues to run during December; the Connected TV campaign – supported by an ongoing social campaign – is estimated to reach 3.8 million people this year and aims to break down the stigma often associated with traditional hearing aids, while encouraging early adoption of hearing support.

Alan Pitcher, commercial director for wholesale at EssilorLuxottica said: “Nuance Audio™ glasses offer an invisible solution that seamlessly blends advanced technology with everyday style.

“Designed to also fit seamlessly into everyday vision needs, this all-in-one approach ensures users benefit from innovative audio technology without compromising optical performance, comfort, or personal style.

“Our goal is to break down the barriers that prevent people with perceived mild to moderate hearing loss from taking action and the media campaign will raise awareness amongst this demographic and improve access to this life-enhancing wearable technology.”

EssilorLuxottica is actively expanding the distribution of Nuance Audio™. To find out more about dispensing hearing glasses in practice, please get in touch with the team via trademarketing@essilor.co.uk.

About Nuance Audio™

Nuance Audio™ Glasses are the new invisible open ear, over the counter hearing solution for adults with perceived mild to moderate hearing loss. Nuance Audio™ blends sound engineering and world-class smart eyewear design for a stylish, high-tech solution engineered to transform lives.

Nuance Audio™ Glasses use directional microphones and open-ear speakers to provide a comfortable, natural listening experience, delivering amplified sound without any device placed inside the ear canal. The open-ear design keeps users aware of their surroundings while the device stays virtually invisible as a hearing solution, and the eyewear frame itself can be fitted with prescription lenses for everyday comfort and convenience.

Visit www.nuanceaudio.com, https://ecp.essilor-pro.com/gb