MITA for World Ocean’s Day

MITA for World Ocean’s Day

June 8th, the World Ocean Day was celebrated. It was established in 1992 during the Earth Summit in Rio de Janeiro.

The goal is to raise people’s awareness and educate them to be aware of how the oceans are crucial to life in our planet.

The oceans cover more than 70% of the earth’s surface, host 80% of the world’s biodiversity and produce about 50% of the oxygen present in the atmosphere. They also play a significant role in climate moderation and CO2 absorption.

To celebrate this day, MITA presents the GABLES style; a sunglass of the new release COLLEZIONE 2: featuring a wide and squared front in a deep blue color like the ocean itself and havana temples to remember the rocks and the variety of the seabed.

Helping to clean the oceans of pollution is the challenge that MITA carries out everyday thanks to its collection of glasses made of sustainable materials. All plastic styles – as well as accessories – are produced using plastic bottles: 5 water bottles = 1 frame, 2 water bottles = 1 case and 1 water bottle = 1 cleaning cloth.

MITA EYWEAR is the brand of Vision of Tomorrow (VOT), the consulting and service company in the eyewear industry born from the twenty +years of experience of Nora Cabrera (COO) and Fabio Ferracane (CEO). MITA is the union between MI in Miami, where Vision of Tomorrow is based, and ITA as ltalia.

A name that represents a bridge between the melting pot stylistic culture of the American Magic City and the concepts of Italian craftsmanship and design.