Media campaign continues to inspire how we see and hear

Media campaign continues to inspire how we see and hear

EssilorLuxottica is re-running its highly successful digital media campaign for Nuance Audio™, set to reach an estimated 4.6 million people, highlighting how hearing glasses are transforming the way see and hear.

The campaign features situational videos demonstrating Nuance Audio™, including an office worker using the glasses to overcome background noise and work more effectively. The content will run across Prime Video, ITV, Channel 4, Netflix and YouTube.

The campaign runs from 11 February for five weeks and is supported by always-on social media activity on Facebook and Instagram.

Alan Pitcher, commercial director for wholesale at EssilorLuxottica said: “Following the success of our digital media campaign, designed to both raise awareness of hearing glasses and drive footfall into high street practices, we are really excited to go live again as a commitment to our ECPs.

“Nuance Audio™ glasses offer an invisible solution for mild to moderate hearing loss that seamlessly blends advanced technology with everyday style. Dispensing these hearing glasses allows eye care professionals to offer an all-in-one solution for both sight and hearing, and boost customer loyalty, while increasing revenue and setting their practice apart.”

EssilorLuxottica is actively expanding the distribution of Nuance Audio™. To find out more about dispensing hearing glasses in practice, please get in touch with the team via trademarketing@essilor.co.uk.

About Nuance Audio™

Nuance Audio™ Glasses are the new invisible open-ear over the counter hearing solution for perceived mild to moderate hearing loss. Nuance Audio™ blend sound engineering and world-class smart eyewear design for a stylish, high-tech solution engineered to transform lives.

Nuance Audio™ Glasses use directional microphones and open-ear speakers to provide a comfortable and natural listening experience.

Visit www.nuanceaudio.com, https://ecp.essilor-pro.com/gb