Education
Major Research Project calls for participants
AOP members invited to take part in major research project
The membership body is working with independent, market research agency, Research by Design (RbD) to future-proof the support it offers an evolving profession
The Association of Optometrists (AOP) launches the second phase of a major new research project this month which is designed to underpin it’s aspirational Five-Year Strategy and support members in the profession – now and in the future.
AOP Chief Executive, Adam Sampson describes the importance of the research and why members should take part: “We need to understand how we can best support and speak for our members. Whatever their career stage or mode of practice, the AOP is here to help our members navigate their professional choices and prosper in their chosen career. We can only do this with their insights.
“As our members’ lifetime career partner, it’s vital to understand them better in order to help us serve, protect and promote the profession.”
AOP Membership Committee Chair, Josephine Evans added: “We want to understand the challenges members face today, their aspirations, and how we can provide the right support at the right time. Which is why this membership research is designed to explore members’ views. What do they see as barriers and what are their expectations for their career and for the profession”.
All AOP members who are opted in to receive AOP surveys are invited to take part. The online survey was sent by unique link to members from the 25 January 2023.
As a thank you to practising members that take part, the AOP will make a donation of £350 to the Optical Benevolent Fund – providing financial assistance in times of need.
To thank participating student members, one respondent will be selected at random for a first prize of a Volk Super Field Lens worth over £350, and three others awarded with £50 each.
The first prize is kindly supplied with the generous support of Keeler, a leading provider of products and solutions to the optical industry. The student research is also kindly being supported by Vision Express.
For more information on the research project and common questions, visit the AOP website: www.aop.org.uk/memberresearch
