LIGHTBIRD flies further with the Flying Away campaign
Just some of the the new models of the Light_MATTER and Light_SOCIAL collections
To celebrate its third year, Corrado Rosson’s Belluno-based brand launches “Flying Away”, the new campaign dedicated to lightness and freedom.
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The two protagonists embark on a flight without destination or boundaries, in an attempt to escape with style from the daily routine by wearing the new LIGHTBIRD women, men and unisex frames.
These new optical models complete the Light_Matter collections – acetate and aluminium frames – and Light_Social – the line entirely in acetate especially designed for millenials.
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The first collection includes two women’s models TIME LBO19 and TEATHER LB022 in bright colours: fluorescent green, yellow, purple, burgundy and havana combined with anthracite and black aluminium anodizing.
There are four new frames in the Light_SOCIAL Collection: LAMPLIGHTER LB069, SUNSET LB071, TRAVELLER LB072, MERCHANT LBO75. All of them are characterised by bold thicknesses, remarkable diamond milling and elegant transparent colour associations combined with details in vibrant tones.
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The innovation of LIGHTBIRD is innate in the business model: from the QR code placed on the terminal of each pair of glasses it is possible to connect to the Light_NEST website, which allows to create a functional relationship between the company, the optician and the customer.
