HOYA Announce New Equipment Partnership with Birmingham Optical and NIDEK

HOYA Lens UK have secured an agreement with Birmingham Optical, UK distributors of NIDEK, to supply a wide range of advanced ophthalmic equipment to their independent customers.

The new agreement leverages HOYA’s global partnership with NIDEK to bring exclusive pricing and financing options to Eyecare Professionals across the UK and Ireland.

Martin Batho, Managing Director of HOYA Lens UK said: “We are delighted to be strengthening our partnership with Birmingham Optical in a deal that I know will create genuine value for our independent customers.

NIDEK and HOYA share a common goal to help Eyecare Professionals provide the best patient care through innovative, practical and cost-effective technology. By uniting our organisations’ optical expertise we create one seamless solution for HOYA customers, enabling them to expand their service offering and to attract new patients.”

Amanda Higginbotham, Chief Commercial Officer at Birmingham Optical agreed, emphasising how their latest equipment is designed with independents in mind:

“We understand the challenges of space and time that Eyecare Professionals are facing. Our new generation of in-practice technology includes many multi-function devices which significantly reduce the amount of consulting room space required, whilst an emphasis on innovation and value puts independents in a great place to improve the patient experience and expand their business.”

To learn more about the latest equipment and financing options, HOYA customers should contact their Business Development Manager or Birmingham Optical at Sales@Birminghamoptical.co.uk