From pioneer to global player in eyewear virtual try-on: Fittingbox celebrates 20 years of innovation

From pioneer to global player in eyewear virtual try-on: Fittingbox celebrates 20 years of innovation

A pioneer in virtual eyewear try-on since 2006 and based in Labège, near Toulouse, Fittingbox brought together its teams and key partners on June 24 and 25, 2026, to celebrate two decades of innovation, growth and commitment to the optical industry.

Fittingbox, a global player in virtual eyewear try-on and 3D frame digitization, is celebrating its 20th anniversary this year. To mark the occasion, the company brought together its employees and key partners at its new premises in Data Valley, in Labège, near Toulouse. The celebration marks a symbolic milestone in Fittingbox’s history: twenty years of technological innovation, international development and commitment to transforming the way consumers choose and purchase eyewear.

Founded in 2006 by Benjamin Hakoun and Ariel Choukroun, Fittingbox was one of the first companies to envision virtual eyewear try-on, at a time when built-in webcams were still uncommon and smartphones had not yet become part of everyday life