ESSILOR drive to store support

ESSILOR drive to store support

As official partner of the 24 Hours of Le Mans, Essilor Ltd has released a supporting drive-to-store communication toolkit for ECPs to maximise traffic to their stores in the run up and during the racing event on 21-22 August.

Essilor established a three-year strategic partnership with race organiser the Automobile Club de l’Ouest (ACO) and through this partnership, aims to promote the importance of optimal vision on the road.

The communication toolkit comprises personalised in-store and online assets including social media carousel posts, website banners, window vinyls and videos for ECPs to maximise exposure of the event.

Tim Precious, managing director at Essilor Ltd said: “The kit will help ECPs capture racing enthusiasts and communicate vital messages around the importance of good vision on the road for all drivers, whether you’re a professional racing driver or not.

“It allows ECPs to gain visibility amongst current or potential patients, and followers on social media to help prompt drivers to book an eye examination, increase footfall in-store and boost business for our independent business partners.”

Over the next three years, the partnership will involve numerous joint initiatives on the topic of “24-hour vision” through both trackside events and public awareness.

Essilor will continue to offer its expertise to correct and protect the vision of racing drivers and everyday motorists, improve precision and field of vision, adjust to levels of brightness and weather conditions, reduce fatigue, and adapt to night driving – all factors that significantly influence reaction times on the road.

Crizal Drive lenses are specifically adapted for driving, they are available in clear and Transitions XTRActive for drivers wanting the ultimate combination.