Business symposium iDay is back for 2021

Business symposium iDay is back for 2021

Proven Track Record has announced that its popular Independents Day business symposium is back for 2021, following a hiatus of over two years.

The event will once again be supported by the iShow exhibition enabling independent practitioners to meet up with suppliers face-to-face.

The one-day iDay21 event will take place at the National Motorcycle Museum in Birmingham on Sunday July 4, returning to the venue and date where it all began in 2005.

Proven Track Record director, Nick Atkins, said: “We are delighted to be back. After the nightmare that was 2020, we are looking forward to getting back to some resemblance of normality. And, despite the current national situation, we are confident that with the vaccination programme in full swing, the appropriate hygiene protocols, and the arrival of Summer, we can safely run one of the first face-to-face conferences of 2021. The exhibition will be integral in bringing independent- supporting suppliers together with their customer base.”

The iDay21 event will focus on ‘The Business of Myopia,’ with its keynote speaker US optometrist and entrepreneur Dr Gary Gerber OD, (pictured). Dr Gerber co-founded Treehouse Eyes, possibly the first dedicated myopia management clinic in the world. He will share his experiences with UK practitioners, highlighting the challenges in establishing the business which currently boasts 20 locations in the US.

Mr Atkins added: “We are tapping into the zeitgeist to focus on one of the most significant changes in paediatric optometry since the inception of the NHS. This will be the first meeting held in the UK dedicated to myopia progression management and is possibly the first meeting anywhere focused on commercialising this new approach to treating myopic children.”

Proven Track Record co-director, David Goad, said: “With the devastation the pandemic has caused business, it seems appropriate that one of the first live events of 2021 will be focused on business success more than clinical skills.

“We are in the process of confirming the sort of top-quality speakers we are renowned for, with technology enabling us to access keynote speakers from all over the world. They will be ably supported by a string of local business talent,” he concluded.

More speaker and other details will be released over the coming weeks and practice owners and their teams wanting to attend iDay21, will be able to book from early Spring.