1415: A Tribute to ØRGREEN OPTICS’ Heritage and Vision
ØRGREEN OPTICS unveils 1415, a campaign inspired by the brand’s historical roots in Copenhagen’s oldest postal code. With its studios nestled along the city’s iconic canals, 1415 signifies more than just a location—it embodies the essence of ØRGREEN OPTICS as an independent design house.
Honouring this rich legacy, the campaign seamlessly blends tradition with innovation. The visuals showcase ØRGREEN OPTICS’ mastery of design, featuring bold explorations of materials, forms and colours from the different collections.
On the latter, DREAM BABY from the Imaginary Lines collection is presented in a striking matte safety orange, paired with a matte dark silver 3D-printed ring. FREDERIC I showcases a refined blend of matte gold and matte peach on the front, while MEGAN from the Quantum High collection brings a fresh green porcelain green (r)
tone on tone to the design colour narrative. A true highlight is the new acetate TRIBUNE, featuring an elegant combination of milky coral and crystal nude.
The iconic titanium sheet line is elevated with the model CARDANO, featuring a sophisticated light grey exterior, contrasted by a bold sunflower satin finish on the inside. The campaign includes the sunglass style PLUS ONE in a beautiful combination of gold colourations.
The 1415 pattern, central to the campaign, symbolizes a bridge between past and future—a celebration of origins while embracing what’s next.
“This campaign marks the beginning of an exciting new chapter for ØRGREEN OPTICS, setting the perfect tone for the brand’s bold vision as it expands globally throughout 2025,” says Giordano Capuano, Marketing Director.
This is ØRGREEN OPTICS: grounded in history, driven by vision, and defined by excellence.