CELEBRATING TRANSITIONS GEN S IN STYLE

EssilorLuxottica hosted an exclusive event for 200 eye care professionals to celebrate the recent launch of Transitions® GEN S™ and demonstrate its latest innovations in lenses, frames and instruments.

ECPs gathered at the Kimpton Clocktower Hotel, Manchester, on 22 October for the daytime showcase, followed by the main evening event where they discovered the true potential of Transitions® GEN S™ in the most stylish way possible.

A panel of guests from optical practices talked about Transitions® GEN S™, why they love the brand, and what works for them personally since dispensing the lens to patients. Experts also spoke about the technology behind the ultra-dynamic lens and guests enjoyed a full “brand experience” and super stylish celebratory party.

Transitions® GEN S™, which launched in the UK in June and recently picked up a Silmo d’Or award in the vision category, is available in eight vibrant colours including a brand-new on-trend ruby tone, is ultra-responsive to light, reaching category three levels of darkness in a few seconds¹* and fading back to clear quickly².

Alan Pitcher, commercial director for wholesale lenses at EssilorLuxottica, said: “This summer we welcomed Transitions® GEN S™, our best photochromic lens on the market, and it’s great to celebrate this together.

“We can now superpower wearers’ glasses in the most stylish possible way and go beyond traditional correction for patients by prescribing ultra-dynamic lenses, rather than static ones.

“Light management is key for visual comfort and with Transitions® GEN S™, there is no longer that compromise between speed and darkness so wearing the lens offers that consistent visual performance throughout the day, whatever the light.

“They simply have to be experienced and now is definitely the time to start your Transitions® journey if you haven’t done so already.”

GIANT LEAP OF TECHNOLOGY

The lens is the result of a five-year research journey in photochromic technology. With more than 450 prototypes created and 100,000 lenses tested to develop the final patented formula, Transitions® GEN S™ brings a vision to life of a lens that breaks boundaries of performance.

John Schubach, vice president at Transitions® Optical, said: “We have reimagined light reactive lenses at the molecular level, bringing an advanced symbiotic technology where dyes and matrix are specifically designed to seamlessly interact with one another.

“Dyes absorb energy from light quicker, activating and fading faster, while bringing exceptional darkness. Meanwhile, the matrix enhances dye performance and adds a high degree of robustness to the entire system. This pioneering solution brings wearers a synergy of speed and darkness without sacrificing one for the other.

“During development, our scientists considered various factors such as material properties, optical performance and user experience during the design process. This involved collaboration between scientists and engineers to optimise all aspects of the lens’s performance.

The development of Transitions® GEN S™ represents a significant advancement in photochromic lens technology, incorporating innovations in coating technology and material science.”

ECP PANEL FEEDBACK

Erika Nagy, dispensing optician and manager of Seen Opticians in Manchester admitted she’s a Transitions® convert and explained how her journey with the brand really started two years ago with the launch of Gen 8.

Erika said: “The speed of them was incredible and I loved the colours they came in. This really helped me to recommend them to more new wearers. Since about two years ago I have found it much easier to recommend Transitions® lenses because I now love and wear them myself. I have about five pairs now and I love the look of them.

“Gen S has helped me to recommend them even more because the speed is again, amazing. It’s so fast now and when you show clients, they are amazed with how quickly the lenses darken and fade back. I adore the new ruby tone and with the choice of colours and speed – it’s now just a no brainer for me to recommend to clients.”

Deepak Oberai, optometrist and owner of the award winning ‘Fashion Practice of the Year’, Albert Road Opticians, talked about how Gen S now offers a stylish choice, rather than just a functional one.

Deepak said: “Traditionally, as a practice we’ve shied away from Transitions®, as we saw it as more of a generational offer. However, after having one of the Transitions® brand promoters come in and conduct team training in-store, our whole perspective changed. It made the lenses feel more of a stylish choice rather than just functional, showing us that we can recommend them to all generations. Now, with the new addition of ruby, you can achieve the perfect pairing with the frame.

“The fashion element really opens them up to patients of all ages so rather than us shying away from it and viewing them as more suitable for the older generation, we can now recommend to all based on what patients really need.”