Industry Sector
Partnership agreement between Charmant and PK NEG
Partnership agreement between Charmant and PK NEG
CHARMANT and PK National Eyecare Group are delighted to announce they will be entering in an exclusive partnership agreement as of 1st October 2024. This exciting collaboration means that CHARMANT frames and sunglasses will once again be supplied to the independent optical market in the United Kingdom and Northern Ireland.
The well-established collections of CHARMANT, Line Art, Elle, Aristar, Minamoto, Ad Lib and Esprit will be available exclusively to National Eyecare Group members.
Members will be contacted shortly directly with details of how to place orders and see the collections. Non-members wishing to join NEG to access CHARMANT products can do so quickly, easily and free of charge.
In the meantime if there are any queries please email: UKSupport@charmant.eu or enquiries@nationaleyecare.co.uk and full information will be available.
Chris Beal COO and EVP CHARMANT Europe says: We are very excited about this partnership. Having worked with National Eyecare Group for many years in the past it makes absolute sense to join forces and it will be a welcome return for our brands in the UK & NI independent optical market.
Phil Mullins MD NEG says: CHARMANT frames have been very popular with our members for many years, so it is fantastic that we are able to relaunch our partnership with CHARMANT enabling our members to benefit from CHARMANT’s great products on this exclusive basis.
