IMMAGINE98 plays the Color Card to win big at SILMO 

It is the first eyewear show after the summer holiday – making Paris the place to be as the previews of the new collections are revealed. Here, in the shadow of the Eiffel Tower, buyers and trendsetters from across Europe come together for an in-person experience of what the future of eyewear has in store. What better opportunity for Immagine98 – the Cadore-based company that has made design and research its core values – to launch the latest styles in its collections?

This is the historic brand of Immagine98, known for its initial debut feature of double temples, a powerful expression of the creativity of Italian style, it marries design and artisanal craftsmanship. Inspiration and innovation join forces to deliver styles that are never lacking in originality, like Hesse, a tribute to Herman Hesse – all the styles in the collection bear the names of authors and artists because X-Ide is surprising, imaginative, fascinating and engaging, as only art and literature know how to be. An optical style, it has a distinctive, geometric shape. The front pairs gold-plated metal rims on the lower part, with uppers in tortoiseshell acetate, for a touch of contemporary elegance.

In 2024, X-Ide is celebrating the 20th anniversary of its creation with a capsule collection, inspired by the concept of Cyber Punk, that reinterprets the historic brand’s iconic double temples. Immagine98 continues to lead the way in the eyewear industry, commemorating the past and foretelling a future of style and innovation with its X-Ide New Generation. Enter Pulse, sublime synthesis of color and form. The double temples pick up the color of the light blue and fuchsia cocktail lenses on a rimless heptagonal frame that manages to be harmonious, despite its many angles.

MIC pays tribute to the beauty of Nature and the Dolomite mountains, where the brand’s eyewear are created, by expressing a style that embraces the soft shades like an authentic mood of life. Nature is the true source of inspiration that determines the lines and color choices, as always, embellished with a distinctive metal detail on the hinge profile that calls to mind the majestic mountain tops. Named for a small village with 450 inhabitants, at 985 meters above sea level, among ancient houses and cobblestone streets – Cibiana is its perfect embodiment. Generously sized, the frame’s slightly elongated shape, in a combination of acetate and metal, rises to form a warm, inviting angle, along with a color scheme that blends a palette of greens, browns and blacks to create a marbled effect with a hint of understory.