Industry Sector
23° EYEWEAR _ A natural inclination The media campaign
23° EYEWEAR _ A natural inclination The media campaign
Following the brand’s launch last April, 23° Eyewear now presents its media campaign, a tribute to humans and their relationship with nature in its most intimate and genuine form. A visual portrayal of the physical need to come back to our essence, which we can only satisfy by recognizing the value of the world around us. A strong call to a simple, non-artificial dimension that unleashes pure sensations and feelings.
23° Eyewear becomes a manifesto of the very essence of nature and our need to reconnect with it with a new awareness. Because there is only one planet. And there is no more time for compromise.
23 Eyewear is made of NEUCLEUS, a cutting-edge blend of a naturally-derived biomaterial, high-tech processing and an innovative, sustainable production process that allows it to be recycled indefinitely. The 23° Eyewear collection is based on an “eco-thought”: creating frames that in turn give life to other frames, eliminating waste.
A circular flow that begins, ends and begins again without stopping, in perpetual motion, like the Earth.
The Barberini mineral glass sunglass lenses not only ensure superior vision but, depending on the type and colour, make these glasses ideal for both city use and sporting activities in different weather conditions.
23° Eyewear was born from a collective of eco-warriors from different professional and cultural backgrounds, united by a common vision, an activist attitude and a ready-for-action mentality.
