Essilor reinvents the measurement experience Visioffice X, read and view about it in action.

Essilor Ltd launches Visioffice X at Optrafair this year, a new generation of optical measuring solutions to reinvent the customer experience.

Visioffice X offers a complete in-store measuring solution that combines fitting, physiological and behavioural measures to build a complete vision diagnostic for patients. Its reinvented customer experience promises to improve patient loyalty by making the process more memorable, meaningful and enjoyable.

Head of Essilor Bespoke, Lyndsay Dickens said: “This model offers brand new functionalities to enhance the measurement journey making it more impressive, interactive and comfortable for the patient.”

“The patient is now fully involved before, during and after the new process, with spoken instructions and animated visuals to guide and engage them, helping to educate them in lens quality and the best visual solution for their needs.”

Markers placed on the frame offer a higher precision of measurements to one tenth of a millimetre or degree, while a precise result is achieved though optimising the measurement protocol, multiple cameras working simultaneously, and the ability to take measurements through tinted lenses.

A huge amount of data is collected from the eye during the measurement process to help deliver a personalised lens through three patented breakthroughs:

• Eyecode technology measures the exact position of the eye rotation centre to give wearers instant clear vision based on the anatomy of the individual eye.

• Near Vision Behaviour measurement recreates a familiar close-up task to understand how wearers naturally use their eyes to provide them with a better and accelerated adaptation to their new lenses.

• H3D analysis measures the natural posture of the client in far vision to ensure a better comfort for the wearer.

When not in use, Visioffice X offers a dynamic point of sale function via its digital screen to help enhance the image of the practice and offer a more compelling experience in the front of the practice.

Lyndsay Dickens said; “Offering this new measuring solution gives opticians something that isn’t otherwise available on the high street, giving them a differentiation factor and helping them to become the go-to place for the future.

“Wearer studies showed a marked increase in satisfaction when patients tested new glasses after being measured in this way.

Take a look at the video showing the Visioffice in action:

“The launch forms part of Essilor’s mission of improving lives by improving sight, while continuing in our role to be the best business partner for independent practices and to help future proof the independent sector.”