MIDO date change….now April 30th to May 2nd

MIDO 2022 goes back to its origins: April 30th – May 2nd

These are the new dates to ensure better business opportunities for visitors and exhibitors.

Many of us have fond memories of when MIDO was always around the Italian Mother’s Day May 7th and a sneek up to Como was the order of the day. Then many years ago it was moved to Mid Winter which was definitley not as enticing.

So the pandemic has caused a rethink and MIDO 2022 goes back to its origins taking place from April 30th to May 2nd in Milano Rho Fiera: the decision to move the show was motivated by the will to ensure visitors and exhibitors the best business conditions, even in this global pandemic situation.

The new dates represent a profitable period for commercial activities still respecting the ongoing of other international eyewear fairs.

This is a strategic time in the year for business and internationalization, which is going to take MIDO back to its origins, to its first editions when it took place in May:

MIDO  hope Spring is going to make a safer the context allowing people to move easily, confirming MIDO’s role as the essential engine of the sector’s activities worldwide.

We wait for all of you from Saturday, April 30th to Monday, May 2nd in Milano Rho Fiera, more and more CRAVING MIDO.