ESSILOR launches public awareness campaign for myopia

Essilor® has launched a multi-channel media campaign for its Stellest® lenses to create consumer awareness around controlling myopia progression.

The campaign, which features a 30 second video commercial and digital display adverts, will run across YouTube, META, LinkedIn, and for the first time ever, Amazon Prime and Disney+. In addition to a homepage ‘take over’ on the UK’s most popular websites for parents, Mumsnet and Netmums.

The media campaign will run until late July and is expected to reach more than 30 million people across the UK.

Alan Pitcher, commercial director for wholesale lenses said: “We’re excited to unveil our innovative Essilor® Stellest® lenses media campaign, which we hope will be a game-changer in how parents understand and manage their children’s myopia.

“This campaign will be omnipresent and we’ve strategically selected these great new platforms to reach your customers wherever they are and encourage them to visit their local independent practice to learn more about myopia control.

“We’re confident our campaign will captivate consumer attention and effectively communicate the revolutionary benefits of Essilor® Stellest® lenses, to a far wider audience, setting a new standard in myopia control and becoming the go-to solution for millions of children and parents.”

Clinical trials have shown that Essilor® Stellest® lenses slow down myopia progression by 67% on average, compared to single vision lenses, when worn 12 hours a day¹ using H.A.L.T.² technology (Highly Aspherical Lenslet Target).

The media campaign is now live and runs until late July, 2024.

Visit https://www.essilor.com/uk-en/products/stellest/