New products and Services
ALL EYES on TRANSITIONS GEN S
ALL EYES on TRANSITIONS GEN S
Transitions Optical has launched a stylish, multi-channel media campaign for Transitions® GEN S™ showing how its new ultra dynamic lens can superpower wearers’ glasses and reach new demographics.
The campaign shows how the dynamic lens, with its spectacular choice of colours, can activate in seconds in changing light environments to offer better quality of vision for the wearer.
A video commercial will broadcast across YouTube, Facebook and Instagram and on billboards in key locations in London, Birmingham, Manchester, Glasgow and Nottingham. In addition, adverts will run on key luxury and high-end lifestyle websites such as Vogue, GQ, CN Traveller, Wired, The World of Interior, Tatler, Glamour and House & Garden.
The campaign starts on 16 September and will run until mid-December, reaching more than three million people across the UK.
Transitions® GEN S™, which is available in eight vibrant colours including a brand-new on-trend ruby tone, is ultra-responsive to light, reaching category three levels of darkness in a few seconds1* and fading back to clear quickly2.
Alan Pitcher, commercial director for wholesale lenses at EssilorLuxottica said: “With the latest generation, there is no longer a compromise between speed and darkness and wearing the lens offers that consistent visual performance throughout the day, whatever the light.
“With an array of colours to choose from, it’s never been as chic as it is today to wear light and ultra responsive lenses and patients can have so much fun choosing the right tone to elevate their eyewear and express their personal style.
“We’re confident this campaign will reach patients across different channels and touchpoints to communicate this messaging and will attract younger generations to try these game-changing ultra dynamic lenses for the first time.
“Once the patient is in practice, ECPs can then have those all-important conversations about the need for UV protection all year round, not just at peak holiday times and offer Transitions® GEN S™ as a solution to help keep eyes protected at all times.”
New point-of-sale material is available including posters, a showcard, consumer leaflets, a dispensing mat. ECPs can learn more about Transitions® GEN S™ on EssilorLuxottica’s learning platform Leonardo and by contacting their Transitions Brand Promoter.
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