100% Optical and Ophthalmology sold by Media 10

100% Optical and Ophthalmology sold by Media 10

In a surprise announcement this week it was announced that 100% Optical in its 12th year after creation with Media 10 has been sold to Closer Still Media.

Key personnel within the 100% team are to join the new business with the same duties so it is said that those working with 100% will see no changes.

This includes the 10 year contract 100% Optical has with the Optical Suppliers Association providing the OSA with a guaranteed income from each show  with an agreed yearly inflationary uplift in the fees.

The announcement was made at the latest OSA meeting this week when 100% were describing next years show in early March 2024.

Closer Still Media run many international shows including Pharma and Dentistry.

Opchat News published by Primary Health Net Ltd will continue for the 12th year to be Media Partners of 100% Optical and look forward to a continuing close relationship with Closer Media. Preview pages for the show will be placed on Opchat News in the forthcoming months as usual and we will contact all show signups in the coming weeks for PR and stand information, free to all 100% Signups.

Read about Closer Still Media here

Comments from OSA Chairman Roy Stoner

The OSA has welcomed the new owners of 100% Optical, and looks forward to working with CLOSER STILL, following Media 10’s sale of the largest UK optical event.

Roy Stoner, OSA Chair, expressed the view of the OSA Board –

“CLOSER STILL is an international exhibition organisation with a strong portfolio of shows, and extensive experience, particularly in the healthcare sector, particularly dentistry, pharmacy and the veterinary market. Their experience with dentistry shows is bound to bring new initiatives, and ideas, to 100% Optical.  Also, we are delighted that some of the longstanding 100% Optical team are moving over to the new company and bringing the past decade of experience and knowledge of the market with them.”

Final plans for 100% Optical, 1-3 March 2025, along with the burgeoning 100% Ophthalmology, are advanced.  The floorplan, lectures and seminars are booked out.  The OSA is expecting the show to be the most important event of the optical calendar for the profession and for OSA members who supply the equipment and technology for the world’s most advanced eyecare.

Comments from Adam Sampson of the AOP

CloserStill Media purchase of 100% Optical welcomed by AOP

The Association of Optometrists (AOP) has welcomed news that 100% Optical, the UK’s annual optical trade show, has been acquired by specialist events business, CloserStill Media. The purchase has been agreed with events company Media 10, who set up 100% Optical in 2014.

The AOP is the trade show’s official UK partner, having supported the event since its launch. The AOP’s journal, Optometry Today, is the media partner for the event as is OpchatNews .

Adam Sampson, AOP Chief Executive, said: “Over the last decade, there is no doubt that 100% Optical has grown to become an extra special date in the calendar for the entire profession. From day one we are proud to have been the official partner with Media 10 to deliver a must-attend show for our members and the wider sector. With an unrivalled education programme designed and delivered by the AOP team, the continued growth of 100% Optical – which is now supported by the industry’s leading contact lens, equipment and eye wear manufacturers – is a testament to the commitment and strength of our partnership with Media 10.

“We now look forward in earnest to working with CloserStill Media to build on this success to make 100% Optical even bigger and better for attendees and exhibitors alike