Mainline Optical Strengthens Commercial Team with Appointment of Gavin Miller

Mainline Optical Strengthens Commercial Team with Appointment of Gavin Miller

Mainline Optical has announced the appointment of Gavin Miller to the newly created role of Commercial Manager, reinforcing the company’s commitment to expanding its market presence and supporting the continued development of its eyewear portfolio.

Gavin joins Mainline Optical with extensive experience within the optical industry, having held commercial and sales positions with several highly regarded organisations, including CooperVision, Rodenstock and Shamir.

In his new role, Gavin will assume nationwide responsibility for sales development across Mainline Optical’s diverse eyewear offering, spanning its established paediatric eyewear portfolio through Dibble Optical, sports and safety eyewear collections, and the company’s recently launched bespoke 3D-printed eyewear range.

The appointment reflects Mainline Optical’s ongoing investment in strengthening customer relationships, developing new business opportunities and supporting future growth across both UK and international markets.

Tanya Storey, Managing Director of Mainline Optical, commented: “We are delighted to welcome Gavin to Mainline Optical. His extensive industry knowledge, commercial expertise and strong network of relationships make him an excellent addition to our team.”

 “As we continue to evolve our product offering and identify new opportunities within the market, Gavin’s experience will be invaluable in helping us strengthen existing partnerships, develop new business and support our long-term ambitions. We are excited to have him on board and look forward to the contribution he will make to the business.”

Mainline Optical continues to expand its specialist eyewear portfolio, supplying optical practices throughout the UK and internationally with innovative solutions across children’s eyewear through Dibble Optical, alongside sports eyewear, safety eyewear and bespoke 3D-printed eyewear.