Investing in children’s sight: Bayfields Opticians & Audiologists roll out mEYE® Suite

Investing in children’s sight: Bayfields Opticians & Audiologists roll out mEYE^® Suite

With childhood myopia on the rise, Bayfields Opticians and Audiologists are taking decisive action, With childhood myopia on the rise, Bayfields Opticians and Audiologists are taking decisive action, to all of their 50+ practices and providing every practice with the tools to deliver exceptional patient care.

This expansion of services underlines Bayfields’ long-standing commitment to safeguarding children’s vision through evidence-based care. From their next visit, every young myope seen at a Bayfields Opticians & Audiologists practice will benefit from mEYE^® Suite.

“Our partnership with Ocumetra represents another important step in ensuring that clients at Bayfields Opticians and Audiologists continue to receive the very highest standards of care and service. By working closely with the knowledgeable and experienced team at Ocumetra, we are also able to provide ongoing support and expert guidance to our clinical teams, helping them to deliver the best possible outcomes for every client.” Charlotte Cook, Optometrist and Head of Clinical South at Bayfields Opticians & Audiologists.

‘Bayfields Opticians and Audiologists have always led from the front when it comes to children’s eye health, and this partnership is a natural extension of that commitment. mEYE^® Suite gives clinicians the tools to have more informed, more confident conversations with parents, turning complex clinical data into something families can truly understand and act on. Putting that capability into Bayfields’ hands means thousands more children across the UK & I will receive the standard of myopia care they deserve.” James Loughman, CEO, Ocumetra.

Developed to bridge the gap between clinical expertise and patient understanding, mEYE® Suite transforms complex myopia data into clear visual reports, empowering clinicians to communicate with greater clarity and confidence.

For Bayfields Opticians & Audiologists, it’s the next step in a clear mission: better tools in the consulting room, braver conversations with parents, and stronger outcomes for the next generation of eyes.

Ocumetra is dedicated to eliminating the barriers that eye care professionals (ECPs) face in engaging patients with myopia management, ultimately supporting greater awareness and engagement in myopia management for children and their families. Ocumetra aims to provide tools to support ECPs at every stage of their myopia management practice, to include:

• Patient Communication: Designed to save valuable chair time while providing opportunity to maximise initial patient uptake and long-term retention of myopia management.

• Axial Length Estimation: Allowing ECPs to seamlessly incorporate axial length data into their clinical routines and support a transition to biometry-led myopia monitoring.

• Treatment Tracking: Provide clear visuals to support discussions about a child’s eye development over time. Display refraction and axial length history across multiple visits to help explain myopia care plans and maintain family engagement.