Award for frame styling practice of the year winner at SightCare awards 2026

Award for frame styling practice of the year winner at SightCare awards 2026

Exclusive Italian experience announced for frame styling practice of the year winner at SightCare awards 2026

SightCare has announced an exceptional prize package for the winner of its Frame Styling Practice of the Year category at the SightCare Awards 2026, sponsored by FEB31ST.

The award celebrates independent practices that demonstrate outstanding expertise in eyewear styling, combining technical knowledge with a personalised, patient-focused approach to frame selection.

This year’s winner will receive an exclusive, all-expenses-paid trip to FEB31ST’s headquarters and factory in Bergamo, Italy. Hosted by UK Director Jason Robinson and company owner Stefano Sarti-Cipriani, the experience will offer a unique behind-the-scenes insight into the brand’s bespoke design opportunity, craftsmanship, heritage and sustainability ethos.

The visit will include a tour of the FEB31ST production facilities, time exploring the historic city of Bergamo, and a hosted evening dining experience. As part of the trip, the winning practice will also have the opportunity to design their own bespoke frame, bringing their styling expertise to life through FEB31ST’s innovative manufacturing process.

Emma Rawlings, CEO of SightCare, said:
“We are absolutely delighted to be working with FEB31ST to bring such a unique and inspiring prize to this year’s awards. Frame styling is a defining strength of independent optometry, and this category recognises practices that truly excel in helping patients look and feel their best. This experience not only celebrates that expertise but gives the winner the opportunity to immerse themselves in the craftsmanship, creativity and sustainability that underpin modern eyewear design.”

FEB31ST is renowned for its distinctive approach to eyewear, creating frames from layered wood using advanced technology and sustainable materials. The company’s commitment to customisation, innovation and environmental responsibility aligns closely with the values of independent practice.

The winner of the Frame Styling Practice of the Year award will be announced at the SightCare Awards 2026, taking place during a black-tie ceremony on the evening of Sunday 26 April at Edgbaston Stadium, Birmingham, as part of SightCare LIVE.