Exclusive European getaway up for grabs with Essilorluxottica

A trip to Italy awaits eye care professionals and practices who collect the most points in a brand new initiative from EssilorLuxottica.

The promotion, which launched on 1^st September and runs through to the end of February 2025, will see ECPs earning points on orders placed for lenses, frames and instruments over the next six months to qualify for a place on the trip.

The exclusive event will take place next year, and ECPs will be treated to a half-day business meeting, supplemented by a mix of activities, excursions, and free time to enjoy the local surroundings.

Alan Pitcher, commercial director for wholesale lenses at EssilorLuxottica said: “Our brand portfolio has never been more exciting with a diverse product mix, providing plenty of opportunities to boost points to secure a place.

“We hope the incentive will support, motivate and reward our ECP business partners. It promises to be a great event and we look forward to welcoming attendees who can join us.”

The promotion now also includes the recently launched Transitions® GEN S™ and new 2024 frame brands including Jimmy Choo, Ferrari Scuderia, Ferrari Cavallino, Brunello Cucinelli and Swarovski.

There are 120 places available and six ways to qualify:

The top 10 practices with the highest points accumulation win two places.
The top 10 practices with the highest Varilux® and Eyezen® personalised points win two places.
The top 10 practices with the highest frames points accumulation on all brands win two places.
The top 10 practices with the highest Transitions® points accumulation win two places.
The top 10 practices with the highest new frame brand points accumulation win two places.
The next 10 practices with the highest points accumulation overall win one free place and the opportunity to buy an additional place at a subsidised cost.

To register your practice, please get in touch with your business development manager to sign up.

Visit EssilorPRO (essilor-pro.com)