SWISS EYEWEAR GROUP launches a New Brand designed for GENERATION Z

SWISS EYEWEAR GROUP launches a New Brand designed for GENERATION Z

The new brand will debut at Mido and will be available for purchase starting early March with Italy and Greece being the initial launch markets.

Swiss Eyewear Group (International) AG, the creative force behind INVU sunglasses, proudly announces the launch of EKKIU, a daring eyewear collection for fashion-forward zoomers.

Rooted in an Italian Generation Z slang word that means “more and more”, EKKIU stands for more fashion, more quality and more fun.

The spirited new collection is designed and engineered in Switzerland and crafted in handmade, environmentally friendly Acetate. With the addition of high end Tritan lenses from Eastman, EKKIU is offering not just high fashion, but also state of the art optics and superior clarity.
EKKIU sunglasses feature a touch of retro inspiration with a modern twist. Vibrant Acetate frame colors, combined with matching colored lenses elevate the look and capture the essence of zoomers bold and vibrant lifestyle.