New products and Services
TRANSITIONS® COLOR TOUCH™ arrives
TRANSITIONS® COLOR TOUCH™ ARRIVES:
THE ULTRA-DYNAMIC LENS WITH AN ALWAYS-ON TOUCH OF COLOUR
Eyewear is about to get a whole lot cooler. Meet Transitions® Color Touch™, the ultra-dynamic lens that delivers subtle, always-on colour – now officially launching.
Originally revealed at Transitions Academy 2025, this cutting-edge innovation instantly captured attention. Industry insiders are still buzzing: “It takes Transitions to a whole new level”.
Fredrik Jönsson, VP Wholesale North Europe at EssilorLuxottica, said: “In 2024, Transitions® GEN STM stepped in as a new standard for prescription eyewear, going beyond the ordinary static to offer a dynamic, fantastic and love-wear experience that moves in harmony with life’s constant changes.
“Now, the revolution continues with Transitions® Color Touch™ – where colour becomes a true signature: subtle indoors, vibrant outdoors, and always seamlessly on. This next chapter reimagines dynamic lenses with personalised style, introducing always-on subtle tints that transform eyewear into the ultimate fashion statement.”
THE ULTIMATE STYLE STATEMENT
Why settle for ordinary when lenses can elevate every look? Transitions® Color Touch™ brings a whisper of colour that’s always on – blending seamlessly with one’s lifestyle, and outfit, from morning to night.
- Indoors, choose from soft gradient or washed tints that feel as light as they look – suitable for daily wear1 and provide soft sensation for your eyes throughout the day.
- Outdoors, these lenses activate in seconds, revealing vibrant, sunlens-level dark tints when fully activated2.
Inspired by the stunning tones of Transitions® GEN STM, the ultra-dynamic lenses come in five dazzling colours – Ruby, Amber, Sapphire, Amethyst, and Emerald – ready to pair with any frame and match any style. Whether embracing minimal elegance or making a bold style statement, Transitions® Color Touch™ empowers everyone to create a look that is uniquely their own.
Transitions® Color Touch™ marks the moment where fashion meets function. In fact, 83% of 18–25 year-old wearers told us they want their eyewear to be both fun and functional3. Transitions® Color Touch™ delivers exactly that – more than just a lens, it’s the next revolution in self-expression!
SMART MEETS STYLISH: THE LENS THAT DOES IT ALL
Fredrik Jönsson, adds: “Transitions® Color Touch™ delivers our most seamless fusion of style and performance. Crafted with our most advanced technology to date, these lenses are designed to move with you and elevate your look every step of the way.”
- Ultra-responsive to light: adapts instantly, giving you the freedom to move in any light;
- Effortless vision in all lights: offers comfortable vision experience that keeps up with your world;
- Two stunning effects – Gradient & washed: designed to suit every look and style;
- Beautiful soft colours for ultimate self-expression: delivering a new level of personalisation;
- Subtle tint for everyday1 wear: gentle on the eyes with a natural polished finish outside;
- Always-on tint for superior light protection4: a stylish filter against bright sunlight, UV rays and blue-violet light.
Transitions® Color Touch™ brings together high-performance vision correction, elevated style, and all-day effortless vision – wrapped in a soft, soothing experience for the eyes. Engineered to meet the needs of modern wearers in ever-changing light conditions, it delivers superior light protection⁴ that helps you feel good and look good, no matter where the day takes you.
