
At 100% Optical is where passion, style and innovation unite to celebrate everything that makes the eyewear industry truly extraordinary.
Our mission is to honour creativity, celebrate innovation and spotlight the talent shaping the future of eyewear, such as independent creators to leading designers, manufacturers and retailers.
This is your moment to shine. Showcase your designs, share your story and put your eyewear centre stage at the UK’s biggest and most prestigious eyewear event.
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